Money trees

The South Asia Network for Environmental Economics (SANDEE) is a regional network that uses economic tools and analysis to address South Asia's environmental challenges.

 

They came to me with an existing identity which used the basic icon of a tree to represent the environment. The theme of economics however was lacking any presence throughout their existing image. Their desire to retain the tree presented me with the challenge of finding a visual nod towards the monetery side of SANDEE. The clever solutions are the simple ones that stand the test of time.